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In The News

Sweat Equity: How Companies Can Win In The Age Of Connected Fitness

Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.”

From the article "Sweat Equity: How Companies Can Win In The Age Of Connected Fitness" by Ben Reubenstein.

Previously In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

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