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In The News

Tablets Rise Amid Stark Desktop Decline

According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets.

“Desktop adoption has declined from a peak of 91 per cent down to 61 per cent of broadband households, and it will not recover, as just 12 per cent of households bought a desktop in 2015,” Barbara Kraus, Parks director of research, commented.

From the article "Tablets Rise Amid Stark Desktop Decline" by Martin Kovacs.

Previously In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

Amazon revamps Ring subscriptions with AI video search

Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...

4 Tips To Make Your PS4 Download Faster

In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...

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