Providing market intelligence for more than 35 years

In The News

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings support Parks Associates' research that tablets are becoming alternatives to controllers and interactive program guides, with more than one-third of tablet owners using apps to search for show-related information or check listings while in front of the TV.

Mobile and the rise of local services, a clear trend highlighted at the South by Southwest Interactive (SXSWi) conference, suggests apps could continue to fragment destinations across the Web. Tablets may prompt more clicks, but apps will generate a mere $8.8 billion in revenue this year, compared with $16.4 billion expected from smartphones, according to ABI Research. Of the combined $25 billion, 65% will come from Apple’s iOS ecosystem, 27% from Google’s Android, and the remaining 8% from the other mobile platforms.

From the article, "Tablets Top Smartphones For Branding Campaigns" by Laurie Sullivan.

Previously In The News

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...