Register

I agree with the Privacy Policy

In The News

Tablets Top Smartphones For Branding Campaigns

March 11, 2013

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings support Parks Associates' research that tablets are becoming alternatives to controllers and interactive program guides, with more than one-third of tablet owners using apps to search for show-related information or check listings while in front of the TV.

Mobile and the rise of local services, a clear trend highlighted at the South by Southwest Interactive (SXSWi) conference, suggests apps could continue to fragment destinations across the Web. Tablets may prompt more clicks, but apps will generate a mere $8.8 billion in revenue this year, compared with $16.4 billion expected from smartphones, according to ABI Research. Of the combined $25 billion, 65% will come from Apple’s iOS ecosystem, 27% from Google’s Android, and the remaining 8% from the other mobile platforms.

From the article, "Tablets Top Smartphones For Branding Campaigns" by Laurie Sullivan.

Previously In The News

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

‹
1
2
...
33
34
35
36
37
38
39
...
46
47
›