Providing market intelligence for more than 35 years

In The News

Technology On Brink Of Explosive Growth

TwiceBy 2003, networking standards such as HomePNA, HomePlug, HomeRF, or 802.11b will be able to support speeds fast enough to allow distributed digital MPEG4 (a next-generation compression standard for digital video) over home networks.

Parks Associates, Dallas, recently completed a consumer study in which 69 percent of respondents said they would be interested in a DSS solution that would let them watch programming on a second TV without the separate receiver (usually costing $100 to $200).

"Another driver will be the idea of having a home server that will store content, from music to videos and games," said Parks home networks analyst Kurt Scherf. "We've already seen the popularity of the TiVo Replay devices. There are a lot of folks who think that something like that will be the centerpiece of the home network. Napster [or other MP3 websites] could be on the server, and the kids could stream [MP3] to any stereo in the home. Forty five percent of consumers said they were interested in audio networking."

HomePlug, however, has the advantage of myriad wall-jack outlets throughout the house, although some industry members say older homes with older wiring may not be able to support a network. In addition, power-line networks may be subject to interference.

"Nothing will really happen with power-line in 2000 because there's no HomePlug spec yet," said Parks' Scherf. "If they make a first-quarter 2001 deadline, they'd be doing pretty well. Ethernet and phone-line will still dominate this year, and RF is finally picking up.

"Power-line will probably capture more than the 15 percent market share we had originally predicted by the end of 2004. It will probably cut into phone-line's share."

Scherf's original forecasts for 2004 called for a total 29-30 million network nodes (networked items such as PCs) in the United States, with phone-line taking a 55 percent share, HomeRF or 802.11b at 25-30 percent, and power-line at 15 percent.

From the article, "Technology On Brink Of Explosive Growth," by Amy Gilroy.

Previously In The News

16% Of US Homes Have OTT Sports Service

16% of US broadband households have a sports OTT video service subscription, according to Parks Associates. Although it does not stream live games, NFL Game Pass is the most highly adopted service,...

Roku Leads US Streaming Media Player Sales

According to new research from Parks Associates, Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media p...

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...