Providing market intelligence for more than 35 years

In The News

Technology On Brink Of Explosive Growth

TwiceBy 2003, networking standards such as HomePNA, HomePlug, HomeRF, or 802.11b will be able to support speeds fast enough to allow distributed digital MPEG4 (a next-generation compression standard for digital video) over home networks.

Parks Associates, Dallas, recently completed a consumer study in which 69 percent of respondents said they would be interested in a DSS solution that would let them watch programming on a second TV without the separate receiver (usually costing $100 to $200).

"Another driver will be the idea of having a home server that will store content, from music to videos and games," said Parks home networks analyst Kurt Scherf. "We've already seen the popularity of the TiVo Replay devices. There are a lot of folks who think that something like that will be the centerpiece of the home network. Napster [or other MP3 websites] could be on the server, and the kids could stream [MP3] to any stereo in the home. Forty five percent of consumers said they were interested in audio networking."

HomePlug, however, has the advantage of myriad wall-jack outlets throughout the house, although some industry members say older homes with older wiring may not be able to support a network. In addition, power-line networks may be subject to interference.

"Nothing will really happen with power-line in 2000 because there's no HomePlug spec yet," said Parks' Scherf. "If they make a first-quarter 2001 deadline, they'd be doing pretty well. Ethernet and phone-line will still dominate this year, and RF is finally picking up.

"Power-line will probably capture more than the 15 percent market share we had originally predicted by the end of 2004. It will probably cut into phone-line's share."

Scherf's original forecasts for 2004 called for a total 29-30 million network nodes (networked items such as PCs) in the United States, with phone-line taking a 55 percent share, HomeRF or 802.11b at 25-30 percent, and power-line at 15 percent.

From the article, "Technology On Brink Of Explosive Growth," by Amy Gilroy.

Previously In The News

Facebook Leads New Social Mobile Commerce Charge

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...

Meet The Texas A&M Grad And DVR Inventor Who Turned Us Into Binge TV Watchers

Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology pr...

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...