Register

I agree with the Privacy Policy

In The News

That's Life: Sick Of Commercials And Fickle About Online Services

August 02, 2015

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a reasonable amount of churn. But half of the Hulu Plus subscriber base bolted, no doubt why Hulu is adding a lot more “plus” to its content even as it drops that part of its name.

There are smaller OTT services. The number of people who have quit one or more of them is equal to 60% of their total subscribers. Parks also notes, in what might be called the Warning to Lemmings section of the report, that it counts 75 OTT services, with another dozen planned in the months to come. It doesn’t quite say, “Don’t do it,” but it does try to point out that beyond Netflix, it’s a real gamble.

From the article "That's Life: Sick Of Commercials And Fickle About Online Services" by P.J. Bednarski.

Previously In The News

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

DLNA Releases New Guidelines for Viewing Subscription TV Content on Multiple Home

The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...

Pay-TV Clients in Western Europe May See VoIP Added to Service

Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42