Providing market intelligence for more than 35 years

In The News

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creators to brands to consumers and ISPs. More so, if we are to look at the overarching trend in TV content delivery, consumers have spoken: they want digitization. Google in Q3 of 2015 alone sold 9.2 million Chromecast units, accounting for 35% share of the streaming devices market in that same quarter, according to JPMorgan, Apple is expected to sell 24 million units of the new Apple TV this year, and market intelligence firm Parks Associates estimates that more than 1 in 5 US broadband homes has an OTT device.

From the article "The FCC Pulled A Game-Changer" by Jacek Grebski.

Previously In The News

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...

Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services. The...

Interest Is Growing for a More Interactive TV-Watching Experience

New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....