Providing market intelligence for more than 35 years

In The News

The future of mobile payments – are there too many options that are confusing consumers and merchants?

“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complete list of payment solutions that their POS terminals support, neither do payment solution providers offer a complete and up-to-date list of merchants accepting their respective solutions. Consumers have to second-guess which payment option they could use. In a situation like this, a consumer usually uses his credit card instead.”, says Harry Wang, Senior Director of Research at Parks Associates.

From the article "The future of mobile payments – are there too many options that are confusing consumers and merchants?" by Scott Salaske.

Previously In The News

The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...