Providing market intelligence for more than 35 years

In The News

The Great ISC West Roundup 2016

I also had a great opportunity to tour the Honeywell Security & Fire booth—the biggest booth this year at ISC West 2016. Honeywell’s George Janelis, senior channel manager, gave me some informative demos on the amazing technology Honeywell now has available for the connected home, and outlined the increased support and options now available for Honeywell dealers looking to provide these options to their customers.

On Thursday, I started the day bright and early with the Security 5K/2K with Mission 500, a great charity in support of children and families in need. This year’s race raised $95,000, and awareness of how much more still needs to be done.

Back at the expo hall, I was able to conduct two great video interviews at the SSN Media Stage for ssnTV. My first interview was with Tom Kerber of Parks Associates, a market research company, who shared with me some interesting insights from the show as he was able to meet face-to-face with so many from the security industry. He noted that ISC West is an opportunity to gather “qualitative evidence to support some of the data and research we are seeing in areas like RMR growth, for example.”

From the article "The Great ISC West Roundup 2016" by Martha Entwistle, Paul Ragusa, and Spencer Ives.
 

Previously In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...