Providing market intelligence for more than 35 years

In The News

The Great ISC West Roundup 2016

I also had a great opportunity to tour the Honeywell Security & Fire booth—the biggest booth this year at ISC West 2016. Honeywell’s George Janelis, senior channel manager, gave me some informative demos on the amazing technology Honeywell now has available for the connected home, and outlined the increased support and options now available for Honeywell dealers looking to provide these options to their customers.

On Thursday, I started the day bright and early with the Security 5K/2K with Mission 500, a great charity in support of children and families in need. This year’s race raised $95,000, and awareness of how much more still needs to be done.

Back at the expo hall, I was able to conduct two great video interviews at the SSN Media Stage for ssnTV. My first interview was with Tom Kerber of Parks Associates, a market research company, who shared with me some interesting insights from the show as he was able to meet face-to-face with so many from the security industry. He noted that ISC West is an opportunity to gather “qualitative evidence to support some of the data and research we are seeing in areas like RMR growth, for example.”

From the article "The Great ISC West Roundup 2016" by Martha Entwistle, Paul Ragusa, and Spencer Ives.
 

Previously In The News

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately. From the article, "AI:...

EV Battery & Charging News: Parks Associates, Berger, Electrify America, Toyota, Blue Bird, Cummins, Sakuu, SK, bp Pulse, VW, QuantumScape & Panasonic Energy

New research from Parks Associates’ consumer study of 8,000 US internet households finds electric vehicle (EV) ownership has seen a slight decline, with 5%, or six million internet households, reporti...

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...