Providing market intelligence for more than 35 years

In The News

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertainment.

More than two-thirds of U.S. broadband households have an OTT service. But, it is the percentage of U.S. broadband households that have more than one subscription that is more noteworthy.

From the article "The Multiple OTT Service Explosion" by Adam Jacobson.

Previously In The News

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Has the Pullback of Roku Stock Created an Opportunity?

Even with the recent decline of Roku stock price, the shares are still not cheap, as they have a trailing price-sales multiple of 10.75. But then again, Roku stock deserves a premium, given the compan...

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...