Providing market intelligence for more than 35 years

In The News

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted.

“Almost 52 percent of iPhone owners engage with Siri, and almost 32 percent of Android smartphone owners talk with their phone,” said Kraus. “Voice is ideal in certain situations.”

Amazon’s Echo has also proven the popularity of voice control. More than 40 percent of Echo owners use it to retrieve Cloud-based information, about 35 percent use it to stream music, and almost 20 percent use it to control home-automation devices, Consumer Intelligence Research Partners (CIRP) found.

From the article "The Near Future Of Voice Control" by www.twice.com

Previously In The News

Homes Now Have 10+ Connected Devices: Parks Associates

"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...

Nancy Grace joining Fox News' streaming service to host 'Crime Stories with Nancy Grace'

Finley said Fox is happy with the number of subscribers Fox Nation has after one year, although the company won’t release any statistics. The market research firm Parks Associates estimates that it ha...

HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...