Providing market intelligence for more than 35 years

In The News

The role healthcare plays in the 'smart home'

The smart home is moving from being a dream for the future to a reality today--and healthcare will play a vital role in that new frontier, especially in the wake of the Supreme Court's ruling on the Affordable Care Act, according to a new report from Parks Associates.

A "smart healthcare room" is one of many potential scenarios for the blend of the smart home and mobile healthcare, said Harry Wang, Parks Associates' director of mobile and health products research.

"[T]here are multiple routes for smart homeservice providers to enter the health-related markets," Wang told FierceMobileHealthcare in an email interview. 

From the article "The role healthcare plays in the 'smart home'" by Judy Mottl.

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...