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The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources:
Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufacturers, content providers, application solutions providers, and broadband providers
Company financial reports and related secondary research Parks Associates consumer surveys and forecasts

Parks Associates reports:
- The Reinvention of Gaming Consoles, Q1 2014
- The Evolution of Streaming Media Devices, Q3 2014
- Modern Broadband: Maximizing Retention and Revenues, Q4 2014
- Winning the Consumer: Profiting from Superior User Interfaces, Q4 2014
- Global Connected Living Outlook: The Era of IoT, Q1 2015
- Privacy and Big Data: Safeguarding the Consumer, Q2 2015
- TV Everywhere and the New World of OTT, Q2 2015

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...