Providing market intelligence for more than 35 years

In The News

The threat of the ‘DIY smart home’

In order to ensure interoperability with products from other manufacturers, more and more companies are beginning to turn to open standards such as ULE. Panasonic, Orange, Deutsche Telkom and Gigaset are just a few examples of companies that have joined the ULE Alliance in recent years. The certification programme of the not-for-profit organisations ensures interoperability of ULE-based devices from different manufacturers. Over the last few years, a wide range of ULE smart home products have been launched, allowing users to extend their smart homes based on their individual needs.

Chris O’Dell, a research associate at Parks Associates adds: “The smart home ecosystem is crowded with many leading devices, including smart thermostats, networked cameras, smart video doorbells, smart door locks, and smart light bulbs. As interoperability continues to increase in importance, companies that are vertically aligned or have the right ‘works with’ partnerships will have an advantage among likely buyers.” 

From the article "The threat of the ‘DIY smart home’" by Amy Wallington.

Previously In The News

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...