Providing market intelligence for more than 35 years

In The News

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Market research outfit Parks Associates offers up a glimpse of the bundle's penetration: As of the end of the first quarter of this year, 19% of U.S. broadband subscribers also enjoy wireless/mobile service offered by the same provider.

It's not a lot, admittedly. But put it in perspective. Charter's Spectrum only began offering mobile phone service in mid-2018. It now serves nearly 2.7 million mobile customers. Comcast's Xfinity Mobile platform only launched in mid-2017, and it's already signed up 3.1 million wireless subscribers. The portion of domestic broadband customers who have bundled their high-speed internet service with a mobile plan has grown from only around 11% in early 2019, according to Parks Associates' data, to the aforementioned current figure of 19%.

Parks Associates indicates the average cost of a broadband/mobile combo is $128 per month. With stand-alone broadband service costing an average of $64 per month, the other $64 of the combo's total cost is on par with a typical wireless service plan's monthly cost. Although the mobile service arena is highly competitive, at least we know that all the major names in the mobile telecom business are profitable. Given how the cable television industry has been on the defensive for years, conversely, it's not always clear if there's still any real profit to be gleaned by being in the business.

From the article, "The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding" by James Brumley. 

Previously In The News

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive