Providing market intelligence for more than 35 years

In The News

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Gartner, 8.4 billion connected 'things' will be in use in 2017, up 31% from the prior year. Total spending on endpoints and services are said to reach almost $2 trillion in 2017. The consumer segment is the largest user of connected things with 5.2 billion units in 2017, and represents 63% of the overall number of applications in use. A Parks Associates white paper puts an average of 5.4 smart devices in US households in 2017. And businesses are on pace to employ 3.1 billion connected things in 2017. When it comes to the nature of devices being spent on, consumers will indulge in automotive systems and home-based applications like smart TVs, digital set-top boxes, and appliances while businesses will use more smart electric meters and commercial security cameras.

From the article "The two, opposing IoT r/evolutions in play" by Sameer Soman.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...