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In The News

The Unstoppable Streaming Video

December 26, 2016

digital content

streaming devices

Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix, Amazon, Hulu and a few others.

They’re growing, which is more than you can say about other transactional ways to get video. Those have declined since 2012, according to Glenn Hower, a research analyst for Parks Associates.

From the article "The Unstoppable Streaming Video" by P.J. Bednarski.

Previously In The News

Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

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