Providing market intelligence for more than 35 years

In The News

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers said they’d have a hard time giving up local broadcast television. Giving up sports was a distant second. The irony here is that these stations are supposed to be available for free.

From the article "The World Just Moved One Step Closer To Cord-Cutter Utopia" by Amy Lombard.

Previously In The News

Here's The Top Ten Most Popular Streaming Services This Year

"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

More Bad News for Traditional Pay TV

Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

How can service providers shift into the center of the smart home experience?

According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...