Register

I agree with the Privacy Policy

In The News

This Roku News Is Not Getting the Attention It Deserves

April 23, 2022

The Motley Fool

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share in 2021; right next to it was Amazon with about the same share.

So why would a behemoth such as Amazon with virtually unlimited resources opt for collaboration with its competitor?

From the article, "This Roku News Is Not Getting the Attention It Deserves" by Kaustubh Deshmukh.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

‹
1
2
...
448
449
450
451
452
453
454
...
730
731
›