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Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

April 06, 2016

broadband

Verizon

Los Angeles Times

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.

While content is a risky business, analysts believe it's a way to keep customers engaged.

"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."

From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Tracey Lien.

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About Parks Associates

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Previously In The News

The Smart Money: Deep Dive on the False Alarm Issue

3 Billion More Reasons to Buy Amazon Stock

Parks: 89% of U.S. Households Have a Streaming Video Subscription

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