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In The News

Time And Targets

October 03, 2016

Tricia Parks, CEO and founder of Dallas, Tex.-based Parks Associates, says there are several reasons predictions go wrong. One cause is “environmental disruptions,” events no one can foresee, such as 9/11 and the mid-2000s recession; other times, predictions are simply unrealistic. Some forecasters, for example, predict much higher growth than is likely. - See more at: http://www.sptnews.ca/industry-news/time-and-targets#sthash.4ZZ7ToYI.dpuf

From the article "Time And Targets" by Linda Johnson.

Previously In The News

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

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