Providing market intelligence for more than 35 years

In The News

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably won’t disappear completely, because it’s easy and affordable, but Parks believes it will not grow beyond 13% of US households, and the percentage of mobile only households may decrease with the growing availability of affordable home broadband options enabled by new wireless technology, like 5G.

The pandemic also highlighted the importance of broadband connections. According to Parks Associates 2020 COVID-19 study, 53% of consumers value broadband service more than they did 6 months ago. The firm estimates that US broadband providers added 5.2 million new subscriptions in 2020.

From the article "Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept" by Jennifer Castenson. 

Previously In The News

IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device

Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...

Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier

Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...

What Shifting Data Use Means for Pay-TV and Video Services

As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultur...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...