Providing market intelligence for more than 35 years

In The News

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data.

More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat apps such as Facebook and Snapchat on their phones, the firm's research suggests.

Providers in emerging markets have been using social media to drive mobile data adoption and, in some cases, bring people online for the first time. In more mature markets, MSPs have used zero-rated (free of charge) access to social media as a means to attract subscribers.

From the article "Top 5 Data-Driven Mobile Services for a Competitive Edge" by Kristen Hanich.

Previously In The News

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Parks Associates research sees an uptick of subscription streaming services among U.S. households, led by streaming video, retail memberships, and streaming audio, while 20% of households have a gamin...

Streaming is transforming the telco bundle – Industry Voices: Sorensen

According to Parks Associates Q3 2023 data, 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-to...

Best Router Modem Combo Reviews

A study by Parks Associates found that 63% of U.S. households experience internet dead zones, impacting everything from streaming movies to online gaming.  From the article, "Best Router Modem Comb...

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive