Providing market intelligence for more than 35 years

In The News

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digital disruption, including car sharing, vehicle repair and maintenance, self-storage, tech support and textbook selling/renting.

Car sharing

Uber has already become a major disruptor in one area of the auto industry by cutting out taxi service companies and connecting passengers directly with drivers. Car-sharing apps may become the next wave of auto industry disruptors. These apps are attractive to consumers who want a driving experience without the need for car ownership. The apps connect car owners who are willing to let others use their car when it is not in use — e.g., sitting idle in an airport parking lot or parked at home — and people in need of a car — e.g., business or leisure travelers who need flexible transportation options. Car-sharing apps can offer flexible rental terms and real-time pricing adjustments based on supply and demand.

From the article "Top 5 markets disrupted by sharing economy apps" by Harry Wang.

Previously In The News

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...