Providing market intelligence for more than 35 years

In The News

Top Trends In The Connected Car Market

BI Business Intelligence estimates more than 380 million connected cars will be on the road by 2021 – and the market is picking up speed faster than expected, even from a year ago. In the U.S., Parks Associates estimates the U.S. connected vehicle market will include 61% of the light vehicle fleet by 2012, or about 183 million cars – up from about 60 million in 2015.

From the article "Top Trends In The Connected Car Market" by Kelly Hill.

Previously In The News

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...