Providing market intelligence for more than 35 years

In The News

Trust and Value Will Bring IoT Home

The connected car and smart home markets are both at an early stage of development, but in many ways they have been growing in parallel. Both markets are enabled by the falling costs of sensors, networking technologies and data, as well as by expanded cloud services, the mass penetration of smartphones, and consumer demand for the connected lifestyle.

In 2015, these ecosystems are beginning to converge, with use cases such as remote home controls, entertainment on the go, and home energy management emerging at the intersection.

U.S. vehicle owners living in broadband households reported using a variety of connected features in their vehicles, and many expressed interest in car-to-home crossover features, in a first-quarter 2015 consumer survey conducted by Parks Associates.

Parks Associates tested emerging connected vehicle features, including several scenarios which overlap the smart home and connected car markets:

Automatic away mode for the home. The car and home communicate so that when the consumer is leaving or coming home, lights, locks, thermostat, etc., automatically turn on and off or adjust to the appropriate setting.
Home entertainment on the go. Passengers in the car can access the same TV shows, movies, games, photos and computer files that the consumer has at home, including programs from pay-TV services.

Parks Associates also presented owners of plug-in hybrid or electric cars with two connected car-smart home scenarios specific to plug-in vehicles:

Optimum recharging of electric cars. The plug-in vehicle communicates with the home's thermostat, appliances and other devices to optimize energy consumption and ensure that the vehicle charges when electricity rates are lowest.
Electric car as backup power. If the home loses power, the consumer could use a plug-in vehicle to provide backup power for the home.

From the article "Trust and Value Will Bring IoT Home" by Jennifer Kent.

Previously In The News

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...