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Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis

Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subscribers, at roughly 30%. Parks found that 18-25% of cable subscribers reported having an app from their provider. Only 22% of DIRECTV subscribers and 17% of DISH Network users reported having an app.

"Most consumers favour a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions," said Glenn Hower, research analyst, Parks Associates.

From the article "Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis" by Joseph O'Halloran.

Previously In The News

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.   Over 60% of soccer fans p...

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