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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Why TV Antennas Are Making A Comeback

Report: Viewers Say Churn is Based on Lack of New, Original Content

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Most Broadband Users Still Pay For Television

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