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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

There Are Over 200 Streaming Services in The United States

Brand Preference Steering Consumer CE Purchase Decisions

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

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