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UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

March 08, 2015

So what happens now?

According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether, which, the research company says, could cause a 7% dip in subscribers.

Since those defecting customers would still be paying HBO -- but for the new online service -- that would be a blow for cable and satellite TV.

But because HBO would also pick up something like 15 million online subscribers who now don’t get HBO, it would be doing just fine. (Time Warner’s other cable properties, like TNT, TBS and CNN, presumably would feel the pinch, and no doubt that’s why those channels hooked up with Dish’s SlingTV new over-the-top service.)

From the article "UPDATING: 'HBO Now' The Big Test For Cord-Cutters?" by P.J. Bednarski.

Previously In The News

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Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

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