Providing market intelligence for more than 35 years

In The News

US: 55% Of OTT Services Subscription-Only

Findings from the Parks Associates’ OTT Video Market Tracker indicate that 55 per cent of OTT services in the US have a subscription-only business model, such as Netflix or Hulu. In Canada, 50 per cent of OTT services offer subscription-only services.

“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. Many of these services have subscription as at least part of their business model,” said Brett Sappington, Senior Director of Research, Parks Associates. “The recent ruling of the US Court of Appeals for the 9th Circuit is not likely to affect OTT video service business models. An OTT video service is unlikely to pursue legal action against someone who pays less than $10 per month unless they are doing something that disrupts the service.”

From the article "US: 55% Of OTT Services Subscription-Only" by advanced-television.com

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive