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U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s third quarter, from 31% in Q1.

That’s according to data from Parks Associates’ Video Service Consumer Insights Dashboard, which also finds 46% of U.S. internet households rate a streaming service as being "highly valuable" to their household. 

“Streaming providers are raising prices and cracking down on account sharing in search of profitability, but consumers are struggling to make ends meet. Ad-supported business models are a win-win for both parties,” observes Parks Research Analyst Sarah Lee.

From the article, "U.S. Ad-Supported Streaming Households Leap To 41% Share" by Karlene Lukovitz

Previously In The News

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Parks Associates June 25 announced that new data found a 30% drop in spending for streaming SVOD services, with the average U.S. internet household spending about $63 per month on streaming video serv...

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...

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