Providing market intelligence for more than 35 years

In The News

US consumers want emergency, security smart home features

The Strategy Analytics figures jibe with a recent report from Parks Associates that found 42 per cent of new security installations include a smart home device such as a door lock, light, or thermostat.

As noted by Parks Associates, Comcast – a long-time US cable giant and recent wireless entrant – seized on this opportunity back in 2012 with the introduction of its Xfinity Home security offering. Among traditional US mobile operators, Verizon also offers smart home security services via a Canary all-in-one home security system. AT&T is also pushing into the home security space as part of an effort to expand its IoT offerings, president of IoT Solutions Chris Penrose said last week.

From the article "US consumers want emergency, security smart home features" by Diana Goovaerts.

Previously In The News

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...