Providing market intelligence for more than 35 years

In The News

US homes using media players for online content

More than 20 per cent of broadband households with Internet-connected CE use streaming media players the most for online video

Connected CE research from Parks Associates finds a steadily increasing number of US broadband households are turning to a streaming media player first when looking for online content. Currently, 21 per cent of US broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12 per cent a year ago. By comparison, streaming video usage declined for both connected gaming consoles and DVRs and increased modestly for smart TVs.

“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, Director of Research, Parks Associates. “Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set. It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”

From the article "US homes using media players for online content" by Advanced Television. 

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive