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In The News

US startups aim to help seniors 'age in place'

September 18, 2015

remote health monitoring

independent living

connected health devices

Monitoring devices for the elderly started with products like privately-held Life Alert, which leapt into public awareness nearly 30 years ago with TV ads showing the elderly “Mrs. Fletcher” reaching for her Life Alert pendant and telling an operator, "I’ve fallen and I can’t get up!"

Now companies like Nortek Security & Control and small startups are taking that much further.

The challenge though is that older consumers may not be ready to use the technology and their medical, security and wellness needs may differ significantly. There are also safety and privacy risks.

“There’s a lot of potential, but a big gap between what seniors want and what the market can provide,” said Harry Wang, director of health and mobile product research at Parks Associates.

From the article "US startups aim to help seniors 'age in place'" by Reuters.

Previously In The News

Report: Usage-Based Insurance Can Be Applied to the Smart Home

Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based h...

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...

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