Providing market intelligence for more than 35 years

In The News

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates.

“Video-viewing households report watching on average of more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, research analyst at Parks Associates. “Video consumption on a cell phone continues to rise—excluding social video sources, U.S. internet households spend 6.5 hours per week watching video on a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”

Paid streaming services dominate consumption habits, with 78 percent of homes using an SVOD platform every week, followed by 67 percent accessing user-generated content on services such as YouTube.

“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”

From the article, "U.S. Video Consumption Tops 43 Hours Per Week" by Mansha Daswani

Previously In The News

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...

The Smart Money: Residential Trends and Consumer Insights

Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...

Netflix, Prime Video have most-loyal subscribers, study reveals

Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...