Providing market intelligence for more than 35 years

In The News

Usage Of TV Everywhere Reaches 40% Of Pay-TV Consumers

New research from Parks Associates (www.parksassociates.com) shows that usage of authenticated video viewing, or TV Everywhere, reached 40% of U.S. pay-TV consumers in 2015, up from 22% in 2013. The data shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

"Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household," said Glenn Hower, research analyst, Parks Associates. "As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers.”

From the article "Usage Of TV Everywhere Reaches 40% Of Pay-TV Consumers" by www.mactech.com

Previously In The News

Music Piracy Is Still a Problem — But It’s a Manageable One

Film piracy increased by 38.6% last year, according to anti-piracy tech company Muso, and by 2027 the streaming video on-demand business could lose $113 billion annually from content theft, per an Apr...

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive