Register

I agree with the Privacy Policy

In The News

User experience key focus for smart TVs and SMPs

December 05, 2017

StreamTV Insider

streaming devices

Advanced Television

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.

According to Parks Associates’ Market Snapshot – Smart TVs & the User Experience, 45 per cent of US broadband households have a smart TV, which is now the most commonly used platform among US broadband households for accessing online video content.

“Parks Associates’ holiday data find 11 per cent of US broadband households have a strong intention to purchase a 4K TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”

From the article "User experience key focus for smart TVs and SMPs."

Previously In The News

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

‹
1
2
...
109
110
111
112
113
114
115
...
730
731
›