A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
According to Parks Associates’ Market Snapshot – Smart TVs & the User Experience, 45 per cent of US broadband households have a smart TV, which is now the most commonly used platform among US broadband households for accessing online video content.
“Parks Associates’ holiday data find 11 per cent of US broadband households have a strong intention to purchase a 4K TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”
From the article "User experience key focus for smart TVs and SMPs."
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
