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Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and consumer intelligence. “Advertising experiences like this are more impactful for both consumers and marketers.”

In the U.S., Roku is the most-used box for streaming video, according to researcher Parks Associates. Last year, Roku users streamed 5.5 billion hours of content, the companies said Thursday.

From the article "Viacom To Target Ads On Roku Streaming Boxes" by Joan E. Solsman.

Previously In The News

Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year

Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Personal Emergency Response System -- device by 2021, and that figure will jump to 15% for seniors 75 and o...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...

Your Smart Light Can Tell Amazon and Google When You Go to Bed

This information may seem mundane compared with smartphone geolocation software that follows you around or the trove of personal data Facebook Inc. vacuums up based on your activity. But even gadgets...

Best Buy sees growth thanks in part to connected devices

Meanwhile, Best Buy's push into services and its increasing assortment of smart-home devices—which are now in one out of four U.S. households with broadband Internet, according to researcher Parks Ass...

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