Register

I agree with the Privacy Policy

In The News

Video Users Want Multi-Device Options

July 15, 2015

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?
Parks Associates says almost one-half of video consumers want to be able to use four or more devices to access over-the-top video content. About 25% say they just need one device, with lessor consumers wanting two devices and/or one device.

But even then there are other considerations. The study says: “With so many players joining the market, interesting content and widespread availability alone may not be enough to guarantee survival.”

Parks Associates 36% download OTT apps just from the description in the app store; 38% download because of user reviews/ratings.

From the article "Video Users Want Multi-Device Options" by Wayne Friedman.

Previously In The News

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...

Is TV Everywhere Doomed...On Purpose?

For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

‹
1
2
...
19
20
21
22
23
24
25
...
41
42
›