Providing market intelligence for more than 35 years

In The News

Voice Shopping Starting To Catch On

Other recent studies suggest the number may be even higher. Parks Associates estimates that 28% of households already have a smart speaker and IDC says the Amazon Echo and Google Home devices will account for 100 million units shipped this year. That’s a lot of voice capability.

From the article "Voice Shopping Starting To Catch On" by Chuck Martin.

Previously In The News

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Smartphone Owners Like Sounds Of Streaming

According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...