Providing market intelligence for more than 35 years

In The News

VR Consumers Need Convincing With Demos

Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be getting them into the hands (and onto the heads) of consumers.

According to a market snapshot from Parks Associates, half of consumers who try VR headsets enjoy the experience and say they expect to buy one. The demonstrations are powerful enough that 15% of those who try them make immediate plans to buy one, says Brett Sappington, senior director of research at Parks Associates.  

From the article "VR Consumers Need Convincing With Demos" by Aaron Baar.

Previously In The News

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...

Best Video Doorbell Cameras of 2022

These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive