The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system and Vizio’s operating system controls 8% of the market.
From the article, "Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit" by Kim Souza
“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...
All data is from the recently released OTT Video Market Tracker from Parks Associates. “OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as m...
Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximat...
“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetizatio...
