Providing market intelligence for more than 35 years

In The News

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes.

“A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home,” says Brad Russell, research director for the connected home at the Parks Associates research firm. “If you can control the router and the user interface, then you’re golden.”

From the article "What Amazon Buying Eero Could Mean for Consumers" by Nicholas De Leon.

Previously In The News

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...

CES 2024 Signals Tightening Smart TV OS Race

New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...