Providing market intelligence for more than 35 years

In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Professional security dealers report 36% of their alarm systems include networked cameras, according to smart-home research firm Parks Associates.

The pros even manage to attach smart thermostats to 16% of their security jobs. It would be surprising if Amazon.com had this kind of success with attachment sales.

Amazon's new "security packages" entail two customer visits—one for the initial in-home visit to "identify your needs and learn more about what you want," and the other to install and configure devices.

From the article "What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?" by Julie Jacobson.

Previously In The News

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.  The research group says that’s up from 7% in 2022. Consum...

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.    The research group says that’s up from 7% in 2022. C...