Providing market intelligence for more than 35 years

In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Professional security dealers report 36% of their alarm systems include networked cameras, according to smart-home research firm Parks Associates.

The pros even manage to attach smart thermostats to 16% of their security jobs. It would be surprising if Amazon.com had this kind of success with attachment sales.

Amazon's new "security packages" entail two customer visits—one for the initial in-home visit to "identify your needs and learn more about what you want," and the other to install and configure devices.

From the article "What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?" by Julie Jacobson.

Previously In The News

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...