Providing market intelligence for more than 35 years

In The News

What is AT&T thinking with WatchTV?

“The unlimited data mobile wars have been going for awhile … as T-Mobile, AT&T and Verizon encourage people to (buy) the highest tier of mobile services,” said Brett Sappington, who studies both traditional and non-traditional pay TV providers at research outfit Parks Associates.

WatchTV, then, is just the latest incentive that AT&T can use to dangle in front of its (and its competitors’) customers to get them to pony up for its priciest wireless plans. The company has 160 million wireless subscribers in the U.S. and Canada, so getting those folks to spend more on their service promises billions in business. For context, in the first quarter, AT&T reported revenue of $38 billion, and more than $17 billion came from its biggest business: mobile.

From the article "What is AT&T thinking with WatchTV?" by Jennifer Van Grove.

Previously In The News

Connected health: what’s different than last year?

This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...